Democracy as Permanent Advertising – Indian Media and Elections

"It was nothing short of a scandal. On 12 April, India TV, a Hindi channel, telecast 117-minute interview of the BJP Prime Ministerial candidate, Narendra Modi. Conducted by Rajat Sharma, it became, or was made, a mega hit. Two days later, news director of Indian TV, Qamar Waheed Naqvi, resigned from his position alleging that the interview was ‘fixed’. Though Naqvi’s resignation was silenced in media, the fixed interview represents the dark and mutually constitutive relationships between media and politics..."